Work Smith Associates commissioned a font based logo design & asked for it to contain a custom hand-written script for the word ‘Smith’
With the custom hand-written script as the focal point of the logo design, this was the first element we worked on. Using a broad nib quill pen & india ink we explored many different writing styles, using varying speed s& angles to create several options to choose from. After some fine tuning of the style we were able to digitise the script & add the font elements to create the final logotype.
- Logo Design
- Adobe Illustrator