WHAT I DID

Logo Design

The OCR Alpha brief was to create a simple & professional logo design that could hold it’s own in the highly competitive industry of London based Hedge Funds.

Process

The straightforward & professional outcome is by no means indicative of the work that went into the conception & design of this logo. Truly a sum-of-it’s-parts, the requirements were for a design that included not one but two modified fonts, both the symbols for ‘alpha’ along with a somewhat abstract icon to soften the overall feel & ensure that it was not entirely text based. Concentrating on each element individually before merging them allowed us to sign off first on the interlinked ‘OCC’, followed by the ‘Alpha’ that subtly includes both of it’s titular symbols. finally conceiving of an icon that works as well as an independent emblem as it does a companion piece to the logotype.

THE CLIENT

OCR Alpha

OCR Alpha is a boutique search firm who provide a bespoke talent acquisition service across the Investment Management and Hedge Fund sectors. Our core business covers both alpha and revenue generating positions.

SKILLS INVOLVED

Skills

  • Logo Design

Software

  • Adobe Illustrator