WHAT I DID

Logo Redesign

MED-A-LITE required logo redesign to update their typeface with one more professional & to create an icon for branding their products.

Process

The MED-A-LITE logo redesign was an open brief, allowing for any & all creative approaches, including a complete fresh start. With the exacting nature of the engineering industry in mind I used a strong sans-serif font to convey professionalism and rather than discard everything from the original logo I chose to carry over the right angled triangle as an element symbolising the quality of precision in the products. By combining the triangle & the capital ‘M’ I created a simple & iconic logo for both the regular uses as well as engraving on the finished products.

THE CLIENT

MED-A-LITE

Med-A-Lite is a specialized supplier of superior quality stainless steel products into the healthcare sector with specific focus in: Mortuaries, Hospitals & Laboratory equipment

SKILLS INVOLVED

Skills

  • Logo Design

Software

  • Adobe Illustrator