WHAT I DID

Logo Design

The BEFE Logo design is modular by design, allowing for a multitude of placements & uses, from the square ‘social’ icon to the full promotional banner.

Process

The Business Entrepreneurship and Franchise Expo Logo Design was an exercise in creating a modular logo design that can be used on everything from a small social avatar to a freeway billboard. On small usage, the design can be stripped down to an iconic square with the abbreviated title letters while in other placements the additional info such as the title, sponsor logo, tagline & dateline can all be added or removed as needed. Throughout the design process it was of paramount importance to pay attention to the corporate identity guidelines supplied by the main sponsor, Eskom, & to incorporate their logo accordingly.

THE CLIENT

Thebe Reed Exhibitions

Thebe Reed Exhibitions is a joint venture between Reed Exhibitions, leading global player in the world of exhibitions and part of RELX Group, and Thebe Tourism Group Pty Limited, one of South Africa’s largest and most successful business events companies.

SKILLS INVOLVED

Skills

  • Logo Design
  • Graphic Design

Software

  • Adobe Illustrator