WHAT I DID
The BEFE Logo design is modular by design, allowing for a multitude of placements & uses, from the square ‘social’ icon to the full promotional banner.
The Business Entrepreneurship and Franchise Expo Logo Design was an exercise in creating a modular logo design that can be used on everything from a small social avatar to a freeway billboard. On small usage, the design can be stripped down to an iconic square with the abbreviated title letters while in other placements the additional info such as the title, sponsor logo, tagline & dateline can all be added or removed as needed. Throughout the design process it was of paramount importance to pay attention to the corporate identity guidelines supplied by the main sponsor, Eskom, & to incorporate their logo accordingly.
- Logo Design
- Graphic Design
- Adobe Illustrator